Privacy Policy

This Privacy Policy describes how CredPaisa, a customer-facing financial platform owned and operated by Awfy Media, collects, uses, stores, shares, and protects your personal information when you access or use our website and related services.

At CredPaisa, we are committed to protecting your privacy and ensuring that your personal information is handled responsibly. We understand the importance of data security and transparency, and we process your information in accordance with the applicable laws of India, including the Digital Personal Data Protection Act, 2023 (DPDP Act), the Information Technology Act, 2000, and other relevant regulations.

By accessing or using our website, you agree to the collection and use of your information as described in this Privacy Policy. If you do not agree with any part of this policy, please discontinue the use of our services.

1. Introduction

CredPaisa is a customer-facing financial platform operated by Awfy Media. Our platform enables users to compare, explore, and apply for various financial products offered by leading banks, NBFCs, insurance companies, and other regulated financial institutions across India.

Our services include, but are not limited to:

  • Credit Cards

  • Personal Loans

  • Business Loans

  • Home Loans

  • Savings Accounts

  • Insurance Products

  • Investment Solutions

  • Other Banking and Financial Services

We work with trusted financial partners to simplify the application process while helping users make informed financial decisions.

This Privacy Policy explains how we collect, process, store, disclose, and protect your personal information whenever you interact with our platform.

2. Applicability

This Privacy Policy applies to every individual who visits, accesses, or uses the CredPaisa website or any services offered through our platform.

It also applies to:

  • Users submitting enquiry or application forms.

  • Individuals applying for financial products through CredPaisa.

  • Visitors browsing our website.

  • Customers interacting with our customer support team.

  • Users participating in promotional campaigns or referral programs.

The policy covers information collected directly from users as well as information received from our banking partners, financial institutions, affiliate partners, service providers, or other authorised third parties, where permitted by law or with your consent.

It also applies to information collected automatically through cookies, analytics tools, SDKs, tracking technologies, and similar technologies used on our website.

3. Information We Collect

To provide our services efficiently, CredPaisa may collect different categories of personal and technical information.

Personal Information

Depending on the service you use, we may collect:

  • Full Name

  • Mobile Number

  • Email Address

  • Date of Birth

  • Gender

  • Residential Address

  • PIN Code

  • PAN Number

  • Aadhaar Number (where legally permitted)

  • Employment Details

  • Income Information

  • Occupation Details

This information helps us verify your identity and process your applications for financial products.

Financial Information

Where applicable, we may collect financial information such as:

  • Bank Account Details

  • IFSC Code

  • Account Holder Name

  • Business GST Details

  • Payment Information

  • Cashback or Reward Payment Details

This information is collected only when necessary to process applications, rewards, commissions, cashback payments, or other financial services.

Device and Technical Information

Whenever you visit our website, certain information may be collected automatically, including:

  • IP Address

  • Browser Type

  • Device Information

  • Operating System

  • Internet Service Provider

  • Device Identifiers

  • Approximate Location Data

  • Date and Time of Visit

  • Pages Visited

  • Referral URL

This information helps us improve website performance, maintain security, detect fraud, and provide a better user experience.

Usage Information

We may also collect information about how you interact with our website, including:

  • Pages viewed

  • Time spent on pages

  • Search history within the website

  • Clicks on offers

  • Application status

  • Affiliate link interactions

  • Navigation behaviour

This information enables us to improve our services and recommend products that may be relevant to you.

Customer Support Information

If you contact our customer support team, we may collect:

  • Email conversations

  • Chat messages

  • Call recordings (where applicable)

  • Complaint details

  • Feedback

  • Support requests

These records help us improve customer service and resolve issues effectively.

Cookies and Similar Technologies

CredPaisa uses cookies and similar technologies to improve website functionality and personalise your browsing experience.

Cookies help us:

  • Remember user preferences.

  • Analyse website traffic.

  • Improve website performance.

  • Deliver relevant financial offers.

  • Measure marketing campaign performance.

  • Enhance security.

You can disable cookies through your browser settings. However, some website features may not function properly after disabling cookies.

4. Purpose of Data Use

CredPaisa collects and processes personal information only for legitimate business purposes and to provide users with a safe, secure, and seamless financial services experience.

The information collected may be used for the following purposes:

  • Creating and managing your user account.

  • Verifying your identity and preventing fraudulent activities.

  • Processing applications for financial products offered through our banking and financial partners.

  • Connecting you with banks, NBFCs, insurance companies, and other financial institutions.

  • Tracking applications, referrals, cashback, rewards, or commissions where applicable.

  • Providing customer support and resolving queries or complaints.

  • Sending important service-related notifications and updates.

  • Improving our website, products, and overall user experience.

  • Personalising financial product recommendations based on your preferences and eligibility.

  • Conducting internal analytics, research, and performance measurement.

  • Monitoring website security and preventing unauthorised access or misuse.

  • Complying with applicable legal, regulatory, taxation, and compliance requirements.

Where your information is used for marketing purposes, we will do so only where permitted by applicable law or with your consent.

5. Legal Basis for Processing Personal Data

CredPaisa processes your personal information in accordance with applicable Indian laws, including the Digital Personal Data Protection Act, 2023 (DPDP Act).

We may process your information on one or more of the following legal grounds:

Your Consent

We collect and process your personal information after obtaining your consent when you:

  • Submit an enquiry form.

  • Apply for a financial product.

  • Register on our website.

  • Subscribe to newsletters.

  • Participate in promotional campaigns.

  • Contact our customer support team.

  • Accept cookies or tracking technologies.

You may withdraw your consent at any time by contacting us. However, withdrawing consent may affect your ability to access certain services available on the platform.

Performance of Services

Your information may also be processed to provide services requested by you, including processing applications, connecting you with financial institutions, verifying your eligibility, and facilitating customer support.

Legal Compliance

Certain information may be processed to comply with legal obligations, including:

  • Government regulations.

  • Taxation requirements.

  • Fraud prevention.

  • Anti-money laundering regulations.

  • Law enforcement requests.

  • Court orders or legal proceedings.

6. Sharing of Personal Information

CredPaisa respects your privacy and does not sell your personal information to third parties.

However, we may share your information with trusted organisations where necessary to provide our services or comply with legal obligations.

Banking and Financial Partners

When you apply for a financial product through CredPaisa, your information may be shared with banks, NBFCs, insurance companies, payment institutions, or other regulated financial service providers for:

  • Eligibility verification.

  • Credit assessment.

  • Application processing.

  • Product approval.

  • Customer verification.

  • Service fulfilment.

These organisations process your information according to their own privacy policies.

7. Affiliate and Marketing Partners

CredPaisa works with selected affiliate partners and financial marketplaces to provide users with access to relevant financial products.

Limited information may be shared to:

  • Track successful applications.

  • Validate referrals.

  • Process cashback or rewards.

  • Measure campaign performance.

  • Prevent fraudulent transactions.

Service Providers

We may engage trusted third-party service providers to support our business operations.

These service providers may assist with:

  • Website hosting.

  • Cloud infrastructure.

  • Data storage.

  • Customer support.

  • Email delivery.

  • SMS notifications.

  • Payment processing.

  • Analytics services.

  • Technical maintenance.

  • Security monitoring.

These service providers are contractually required to protect your information and may only use it for authorised business purposes.

8. Legal and Regulatory Authorities

We may disclose your personal information when required to do so by law or when disclosure is necessary to:

  • Comply with legal obligations.

  • Respond to lawful requests from government authorities.

  • Protect our legal rights.

  • Prevent fraud or financial crime.

  • Enforce our Terms and Conditions.

  • Protect the safety of our users or the public.

Such disclosures will always be made in accordance with applicable Indian laws.

Business Transfers

If CredPaisa or Awfy Media undergoes a merger, acquisition, restructuring, investment, sale of assets, or business transfer, user information may be transferred as part of that transaction.

In such cases, we will ensure that your personal information continues to receive an appropriate level of protection under this Privacy Policy or any updated policy communicated to users.

Third-Party Links

Our website may contain links to third-party websites, banking partners, advertisers, or financial institutions.

Once you leave the CredPaisa website, your interaction with those websites will be governed by their respective privacy policies. We recommend reviewing the privacy policy of every third-party website before sharing any personal information.

9. Data Security

CredPaisa is committed to protecting your personal information from unauthorized access, misuse, alteration, disclosure, or loss. We implement appropriate technical, administrative, and organizational security measures to safeguard the information you share with us.

Our security practices include:

  • Secure Socket Layer (SSL) encryption for data transmitted through our website.

  • Restricted access to personal information, limited only to authorized employees and service providers.

  • Regular security monitoring and vulnerability assessments.

  • Secure servers and cloud infrastructure with industry-standard protection measures.

  • Firewalls, access controls, and authentication mechanisms to prevent unauthorized access.

  • Continuous monitoring to detect suspicious activities or potential security threats.

Although we take reasonable steps to protect your personal information, no method of data transmission over the internet or electronic storage is completely secure. Therefore, while we strive to protect your information, we cannot guarantee absolute security.

10. Cookies and Tracking Technologies

CredPaisa uses cookies and similar technologies to improve website functionality, analyze visitor behavior, and provide a better browsing experience.

Cookies help us:

  • Remember your preferences and settings.

  • Improve website performance and speed.

  • Understand how visitors interact with our website.

  • Measure marketing campaign effectiveness.

  • Display relevant financial offers and advertisements.

  • Enhance website security and prevent fraudulent activities.

Some cookies are essential for the proper functioning of the website, while others help us improve our services through analytics and performance tracking.

You can control or disable cookies through your browser settings. However, disabling cookies may affect certain features and functionality of the website.

11. Data Retention

CredPaisa retains personal information only for as long as it is necessary to fulfil the purposes described in this Privacy Policy or to comply with applicable legal, regulatory, tax, accounting, or contractual obligations.

The retention period may vary depending on:

  • The type of information collected.

  • The services requested by the user.

  • Applicable legal or regulatory requirements.

  • Fraud prevention and dispute resolution needs.

Once the information is no longer required, we securely delete, anonymize, or permanently destroy it using appropriate security procedures.

12. Your Rights

Subject to applicable laws, including the Digital Personal Data Protection Act, 2023 (DPDP Act), you have the following rights regarding your personal information.

You may request to:

  • Access the personal information we hold about you.

  • Correct inaccurate or incomplete information.

  • Update your personal details.

  • Request deletion of your personal information, where legally permissible.

  • Withdraw your consent for future processing of your information.

  • Restrict or object to certain types of data processing where applicable.

  • Request information about how your personal data is being used.

To exercise any of these rights, you may contact us using the contact details provided in this Privacy Policy.

For security reasons, we may verify your identity before processing your request.

13. Account Deletion

If you wish to delete your CredPaisa account or request the removal of your personal information, you may contact our support team.

Upon receiving a valid request, we will review and process it in accordance with applicable laws.

Please note that certain information may continue to be retained where required for:

  • Legal compliance.

  • Regulatory obligations.

  • Fraud prevention.

  • Dispute resolution.

  • Audit requirements.

  • Enforcement of our Terms and Conditions.

Any information retained for these purposes will remain protected under this Privacy Policy.

14. Children’s Privacy

CredPaisa is intended only for individuals who are at least 18 years of age and legally eligible to enter into contracts under applicable Indian laws.

We do not knowingly collect, use, or store personal information belonging to children below the age of 18 years.

If we become aware that personal information of a minor has been collected inadvertently, we will take appropriate steps to delete such information as soon as reasonably possible.

Parents or legal guardians who believe that a child has provided personal information to CredPaisa may contact us for assistance.

15. Data Accuracy

Users are responsible for ensuring that all information provided to CredPaisa is accurate, complete, and up to date.

Providing false, incomplete, or misleading information may affect the availability of our services and may result in rejection of applications submitted through our platform.

Users are encouraged to update their information whenever there is any change in their personal or financial details.

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